Sustainability Journey

Sustainability is at the core of how Ruffwear does business. For us, success includes embracing our responsibility to our community and to our planet – conducting our business in a way that maximizes the good we can do in the world while being cognizant of the impact we have on the planet.

  • Woman and dog run through mountain meadow.

    Launching Our Climate Action Plan

    Over the past two years, we've been building on our sustainability work by developing and launching a Climate Action Plan. We’ve made some bold goals, and we’re working hard to reach them. Here’s what we’ve done so far, what we’re doing now, and where we’re headed in the pursuit of sustainability with our carbon footprint.

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  • Dog in climate changer fleece pullover runs along trail in front of human in front of broken top mountain.

    Our Pawprint: Supply Chain

    Check in with Ruffwear's Sustainability Program Manager, Kelly Hughes, to look at Ruffwear’s efforts in establishing an environmentally-conscious supply chain.

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  • Ruffwear's headquarter building - Embark.

    Joining The Climate Action Corps

    Ruffwear is continuing our commitment to do business better by joining the Outdoor Industry Association's Climate Action Corps as a founding member.

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  • Woman rests surfboard up against truck on the beach while dog in fernie sweater greets her from the tailgate.

    Diving Into the Bluesign® Sea

    In early 2021, we joined 79 other industry-leading brands as a bluesign® system partner. Together, we're all on a path to lessen environmental impact and create a brighter and more responsible future for our companies and industries.

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  • WOman and dog in matching teal pack and shirt walk down rocks in front of waterfall.

    Our Practices

    We are committed to a continuing process of reviewing and improving our product and our practices to increase the positive impacts of our business while reducing unnecessary harm.

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  • Code of Conduct

    The Code of Conduct includes the standards we have for our manufacturing partners as part of our commitment to do business better.

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Three girls sit on a big camp chair with two pugs eating s'mores next to a campfire along a lake while camping,.
Quotation Marks

As of Spring of 2022, you can find at least one bluesign®️ approved component (fabric, webbing, or hardware) in 81 of our current styles. That's roughly 77% of our line. 64 of those are using bluesign®️ approved fabric, like in the customer-favorite Front Range®️ Harness.

bluesign®️ approved fabrics account for about 59% of the volume of our fabric consumption (in yards). That's up from 37% in 2021.