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Stories

A curated collection of stories to inspire you and your dog to get out there.

  • Ruffwear’s 2023 Impact Report Recap

    Our Impact Report highlights some of the ways we're minimizing our environmental impact while making a positive contribution to the world. Here are the top takeaways from the 2023 report.

    Woman running with her dog.
  • How to Minimize Your Carbon Pawprint

    The outdoors has so much beauty and wonder to offer. Discover tips for protecting and preserving the planet with our dogs.

    Jessica and her dog Luna on a hike.
  • Impact: Protect Our Winters

    Inspired by the ways our canine companions give so much to us, we seek opportunities to give back to others through our Paw It Forward program. In 2022, one of the eight recipients was Protect Our Winters (POW).

    Impact: Protect Our Winters
  • The New Hemp Hound™ Sweater: A Sustainability Move?

    Hemp in the outdoor apparel marketplace these days has a compelling sustainability narrative around it. Well-known brands are ramping up the use of this undeniably cool fiber. I’m often asked if the new Hemp Hound™ Sweater was a “sustainability” move. And, to answer, I’ll defer to the longtime favorite Facebook relationship status – “it’s complicated.”

    A woman and man run with their dog on a desert trail.
  • Sustainability Update: Chemicals Management at Ruffwear

    We checked in with Kelly Hughes, Ruffwear's Sustainability Program Manager, to learn about the chemicals management process at Ruffwear. And, most importantly, how it's our responsibility to use chemistry wisely to protect our consumers, supply chain partners, and the ecological systems in which our manufacturing facilities are located.

    A woman hikes with her dog in the mountains.
  • Sustainability Update: Launching Our Climate Action Plan

    Over the past two years, we've been building on our sustainability work by developing and launching a Climate Action Plan. We’ve made some bold goals, and we’re working hard to reach them. Here’s what we’ve done so far, what we’re doing now, and where we’re headed in the pursuit of sustainability with our carbon footprint.  

    A woman runs on the grass near mountains with her dog.
  • Our Carbon Pawprints

    Something I’ve been curious about for a while is to what extent having a dog in my life impacts the planet. Finn is now 12 years old, and our lives revolve around him. He eats every day, has toys, travels, and has clothes and adventure gear the same as me. Let's look at Finn's carbon pawprint by focusing on the impacts of his food and apparel. 

    A man stands in a field with his dog while backpacking.
  • Talking Carbon & Sharks with Our New Sustainability Manager

    Ruffwear recently welcomed David Bennett (and his dog, Ginger) to the Pack as our Senior Sustainability Manager. We caught up recently to learn more about him and the work the team is doing to support Ruffwear's sustainability journey.

    Dog running ahead of mountain biker on leaf-covered trail
  • The Value of a River

    Jilkaat Heeni, the Tlingit name for a river that others know as the Chilkat River, means “Storage Container for Salmon.” The Tlingit people have stewarded the Chilkat Valley since time immemorial. Its watershed offers sustenance and habitat for both wildlife and people living in the nearby Klukwan and Haines communities.

    Chris carries fishing pole walking along river while dog runs behind in Float Coat.
  • The Story Behind Our New Glacier Pattern

    Whether peering deep into a crevasse or ogling the sprawling vastness from high above, glaciers are inherently artful elements of nature. This was all on designer Liz’s mind as she developed Glacier – this season’s new pattern for the Climate Changer™ Jacket and Climate Changer™ Pullover.

    Dog in glacier pattern climate changer fleece runs over snow patches on trail.
  • Let's Go Find It: On the Job with Rogue Detection Dogs

    Rogue Detection Teams bring the conservation detection dog method to the forefront of scientific research. They provide knowledgeable field teams and hands-on instruction for researchers, aspiring dog handlers, and citizen scientists, fostering collaboration and community involvement in the world of conservation.

    Bounder Rita Santos and Rogue Hera sniffing for an endangered grasshopper which lives only on the Crau plains in the South of France
  • Sustainability Update: Joining the Climate Action Corps

    Ruffwear is continuing our commitment to do business better by joining the Outdoor Industry Association’s Climate Action Corps as a Founding Member.

    Ruffwear building entrance.
  • Why the Arctic?

    The Coastal Plain of the Arctic National Wildlife Refuge is a place few will visit, but a place we should all work to protect. Protecting the Refuge is about social justice, climate resiliency, and about protecting one of the last truly wild ecosystems in the world. 

    Two dogs run across field in the Coastal Plain of the Arctic National Wildlife Refuge
  • Let's All Doo-Doo Our Part

    We’ve all seen it. Probably stepped in it. Maybe even watched our dogs roll in it. And as unpleasant as those experiences are, they’re the least of our concerns. Dog poop impacts wildlife and their habitats. And when left behind, it can affect the water supply and pollute our rivers, lakes, and waterways.

    Alli pulls a pick up bag out of the Pack Out Bag while her dog RIggins sits at her side on trail.
  • Diving Into the Deep, bluesign® Sea

    As a company dedicated to making great gear, our definition of success includes embracing our responsibility to both our community and our planet. Today, we’re going to dig deeper into one facet of our sustainability strategy: bluesign® materials.

    Dog in Fernie jacket sits on tailgate of truck while woman in wetsuite with surfboard returns.
  • Digging Into Our Environmental Pawprint: Supply Chain

    We checked in with Kelly, Ruffwear's Sustainability Coordinator, to see what she’s learned in her first year. As Kelly explains, it’s an ever-evolving, always-room-to-improve process with numerous factors involved. In this article, we’ll look at Ruffwear’s efforts in establishing an environmentally-conscious supply chain.

    Dog in climate changer pullover runs in front of man running by Broken top.
  • Exploring Public Lands

    At Ruffwear, public lands are part of who we are. We are fortunate to have national forest right out our office door. We believe that the first step to protecting public lands is to get out there and enjoy them. We hope that our video will inspire you to do just that – with your best furry pal, of course.

    South Sister and the marshlands below it where the water runs off from above.
  • More Valuable Than Gold

    With gold mining proposals poised to change the Paradise Valley, Darcie is part of the effort that is seeking solutions — ones that recognize that the area’s natural values are a tremendous asset. Darcie wants to ensure that future generations and their canine companions can also experience the magic she feels there with her dogs, Ruby and Balto. 

    Dogs in omnijore system skijoring in the mountains.
  • From Shelter To Science

    Imagine being a dog. Not just any dog, mind. A dog with boundless energy and so much drive, you struggle to fit into normal family life. Unfortunately, this means you might spend your whole life in a shelter. Wait, there’s good news! Your intense focus and insatiable urge to play make you a great fit for the Conservation Canines, an organization that rescues dogs from shelters and pairs them with human handlers.

    Dog works a training course at a house in the woods.
  • Worked Like a Dog: In the Field with Conservation Canines

     We sent Alli, our resident ultra runner and ski mountaineer, to California to spend a few days in the field with the Conservation Canines. Her mission was to get to know our CK9 partners a little better and gain first-hand experience with the work they do. She was also collecting feedback on our products and their performance in the field.

    Working dog in custom harness and handler sit on rock during break in the woods.
  • A Golden Boy With A Magical Nose

    Hello, my name is Chester. It has been 8 years since I have chased a chicken. That's because I am fully employed as a Conservation Canine, and I have been part of this program for 8 beautiful years. In my long career, I have studied bears in the Pyrenees, cougars in Washington, wolves in Alberta and bobcats in Wisconsin. I'd like to tell you my story. 

    Chester runs along grass in front of a house.
  • An Interview With Conservation Canines' Lead Dog Trainer

    Ruffwear has been working with the Conservation Canines since 2008. The more we get to know both the people and dogs who make up the organization, the more we are proud to call them a partner and ambassador. We recently got a chance to catch up with Heath in between trips to the field to ask him a few questions about the program, the dogs involved, and the work they are doing.

    Dog in web master harness and ruffwear jacket sniffs ground working while human looks on.