I got my shepherd this toy when he was a puppy. It has been almost 4 years now, and it's still holding up. It's probably not the best toy as a chew toy based on some of the other reviews, and I am pretty certain that is not what it is designed for. But, after years of no-stop fetch out in the woods and desert and weekly tug of wars in the living room, I can gladly say this is by far my favorite toy I've purchased for my dog.