Our Path

Learn more about where Ruffwear’s been, and where we’re going next.

Since 1994, Ruffwear has always done things a little differently. We're driven by our shared passion for the canine-human connection. We're proudly self-funded, and by managing our business with thoughtfulness and intention, and reinvesting our profits, we have the freedom to pursue purpose rather than profit, to innovate, and to seek continuous improvement in everything we do.

We are an adventurous and curious group. We’re self-reliant, but we’re also collaborative. We push the boundaries, but we don’t take unnecessary risks. We believe in honesty, transparency, and integrity, and we honor each other’s hard work by offering gratitude and respectful feedback. We treat each other like family with support and trust.

And we have fun. We go skiing together – and rafting, and camping, and hiking. We gather around the breakfast table, toasting coffee and OJ, and meet for beers after work. We take our dogs to the dog park, and when we need a laugh, we let them run off leash in the office. We’re passionate, and we love what we do. Sometimes we cry tears of joy or frustration together – we might be a little sensitive, but hey, we’re dog people.

  • icon-employee Person
    Kristen
    Dog
    Riggins & Firnspiegel

    Communications & Advocacy Manager

    My dog is my:

    Soulmate

  • icon-employee Person
    Cayla
    Dog
    Sonnie & Umi

    Product Development Coordinator

    My dog is my:

    Best Friend

  • Dogs on a walk
    icon-employee Person
    Brad
    Dog
    Sonnie & Umi

    International Territory Manager

    My dog is my:

    Adventure Buddy

  • icon-employee Person
    Alana
    Dog
    Bodie & Wendell

    Product Development Coordinator

    My dog is my:

    Soulmate

  • icon-employee Person
    Cristina
    Dog
    Riggins & Firnspiegel

    Communications & Advocacy Manager

    My dog is my:

    Best Friend

  • icon-employee Person
    Natalia
    Dog
    Sonnie & Umi

    International Territory Manager

    My dog is my:

    Adventure Buddy

Quotation Marks

Dogs encourage us to follow our nose just to see where the experience takes us. They improve our health, our lives, and our outlook… and ask for little in return. Combine a dog's appetite for exploration with the right equipment and you'll be prepared for yet another grand adventure.

- Patrick Kruse, Leader Of The Pack

Also of Interest

  • Designed From A Dog's Perspective

    At Ruffwear, we believe our dog’s gear should perform just as well as our own. We use technical fabrics with an athletic fit to guide us to the edge of exploration.

  • Dogs on a walk

    Connections Built To Last

    Every Ruffwear leash is custom-designed, from the webbing patterns inspired by our favorite wild places to secure, ergonomically-crafted hardware.

  • Go The Distance, Get The Grip

    We partner with Vibram® to engineer outsoles for year-round trail conditions. Outdoor adventurers can forge new paths and take the trail less traveled.

  • Avalanche Rescue Teams

    Cultivating, inspiring, and producing dog teams for successful avalanche search and rescue.

    LEARN MORE
  • Conservation Canines

    Rescuing shelter dogs and putting their noses to work for wildlife conservation.

    LEARN MORE
  • The Conservation Alliance

    Working to protect and restore America’s wild places.

    LEARN MORE
Forward Together

Tom Panek has always been a runner. When he lost his eyesight in his mid-twenties, he was afraid to run alone, yet running with a guide dog was presumed not to be safe. As CEO of Guiding Eyes for the Blind, Tom launched the Running Guides Program to create a change.

Working Dog Groups

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