I am very disappointed with the Reflective Dog Leash. The reflective stitching runs down just one edge of one side of the leash. Leashes by their nature twist and droop. By limiting the reflective properties to only one of four possible edges, Ruffwear is not producing a high-quality safety product.
Consider the Ruffwear leash clip and think of how superior it is to the standard dog leash clip. Now think of bringing that standard to a reflective leash. The Ruffwear Reflective Leash falls far short of what should be the company standard.