I have a lab and he LOVES to tug. He has ruined so many stuffies by trying to tug on them (with a human or by holding the toy down with his front feet) and yet this toy, he loves a million, and has not yet broken it?? The loops are soft on my hands yet sturdy, and the middle part has good padding and can easily be carried in his mouth. His favorite thing to do is stick his muzzle through the loop and chew on the end of the toy where the loop attaches - had this toy quite a while now and other than being dirty, it is good as new. It is light, but has enough heft that it can be thrown. Great toy. Bought a second one to live at my parent's house for when they watch my dog.