Behind the Design: Color Stories

Behind the Design: Color Stories

  • Cristina Stavro

The subtle hues and bursts of color in the landscapes we explore with our dogs inspire and influence the colors of Ruffwear gear. 

Sure – dogs see the colors of the rainbow a little differently than we do. But what if it's more about their experience of it than it is the looks? The feel of icy blue water as they dip a paw into an alpine lake, the whiff of a wildflower that's as fragrant as it is red, and that sense of peace in a glowing sunset as another day outside together comes to a close.

That's the beauty of color – it draws you in and invites you to linger in the moment a little longer. It holds sentiment and energy, and it's why we choose our hues so carefully.

Here’s a look at the inspiration behind some of the colorways in our line.


Deep, mysterious, and worthy of howling at – blue moons are when we get a rare second full moon in a single month, and perfect for lighting an evening hike. Explore Blue Moon gear.



No doubt the tart-sweet combo of currants catches the attention of our dogs’ noses as much as the stark red pops against the surrounding greenery. Explore Red Currant gear.




As the sun falls beneath the horizon, there’s anticipation when gray washes over the landscape and we wait for the stars to make their entrance. Explore Twilight Gray gear.



The bold shade of pink is a stark contrast to the delicate nature of these iconic blooms. They’re a must to stop and smell when exploring tropical regions. Explore Hibiscus Pink gear.



There’s movement and energy in the blue waters of Tumalo Creek as it winds through some of our favorite wilderness in Central Oregon. Explore Tumalo Teal gear.


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  • Kevin Moorhead

    Will you be bringing back Blue Atoll for the Front Range Harness ?

  • Lynn Siodmak

    How wonderful it is to know the inspiration behind Ruffwear’s unique color palette. My dogs and I really enjoy the rich color offerings of your superbly designed product.
    Thank you, and Rrruuff!

  • Merry Saltzman

    My large Service Dog wears and uses lots of your Gear-
    I appreciate your clear, concise-sizing details.
    Indy does, too.
    Fast delivery and great Customer Service-will keep me as a loyal customer.

  • Sally

    I love your rainbow of colors and your translation of how our dogs see the colors. Makes them so much more beautiful. Cheers