Explored

Part of exploring the outdoors responsibly is being prepared and having a plan in place to answer “What would I do if…” This is the spark behind the design of the BackTrak™ Dog Evac Kit.

Welcome to our first D.I.G. (Design, Innovation & Gear) story of the year, where we dig into our latest innovation in the world of canine apparel: the StormSleeve™. We design to solve problems, meet needs, and truly enhance your and your dog’s outdoor endeavors. And, we design to do so without distracting dogs from their task at hand: unleashing their inner explorers.

Winter conditions can leave paws cracking, scraped, bleeding, or packed with uncomfortable snowballs, cutting the snow day short. What do you do when the bounding stops and the paw licking starts? The Polar Trex™ Boots can give your dog freedom to keep exploring through the winter months.

When it comes to product design and color choice, Ruffwear’s Product Design & Development team looks to nature—to the wild places and landscapes that inspire and connect us. The New River provided the inspiration for one of our newest leash and collar patterns.

With plenty of double-ended leashes already out there, our designers set out to put a Ruffwear twist into a classic design. Ruffwear's new sliding V-rings and silicone-dipped webbing stand apart from the typical fixed rings and leather. Together, they create a smooth-adjusting leash and a soft, supple hand-feel. 

The subtle hues and bursts of color in the landscapes we explore with our dogs inspire and influence the colors of Ruffwear gear. Sure – dogs see the colors of the rainbow a little differently than we do. But what if it's more about their experience of it than it is the looks?

Ruffwear products are born out of the drive to provide a solution to a need or problem. The story of the Float Coat™ Life Jacket is no exception. It began after Ruffwear's Founder had a near miss while running the Kern River with his dog. He saw an opportunity to design a life jacket for dogs that is reliable, comfortable, and safe.

Curiosity led Ruffwear product designer Monica down a path of discovering a way to weave reflectivity into jacquard webbing. The result: reflective leashes and collars in striking and durable patterns.

We’ve all seen it. Probably stepped in it. Maybe even watched our dogs roll in it. And as unpleasant as those experiences are, they’re the least of our concerns. Dog poop impacts wildlife and their habitats. And when left behind, it can affect the water supply and pollute our rivers, lakes, and waterways.

As a company dedicated to making great gear, our definition of success includes embracing our responsibility to both our community and our planet. Today, we’re going to dig deeper into one facet of our sustainability strategy: bluesign® materials.

Mindfully designed. Diligently constructed. Trail tested. That’s the craftsmanship behind every piece of gear from Ruffwear – all from the perspective of your canine explorer, and focused on their comfort, freedom, and experience. Here's a look at how that craftsmanship shaped the Front Range® Harness. 

Our dogs are our constant companions. With the right gear, they can join us comfortably in our outdoor pursuits, allowing us to go farther and share more experiences together. This belief has been Ruffwear’s path of inspiration, discovery, and innovation from the beginning.

The Guiding Eyes for the Blind Running Guides program graduated its first team, Klinger and Richard, in 2015. These specially trained dogs enable people who are blind and visually impaired to run with only their guide’s support. For the first time, runners with vision loss don’t have to rely on human guides.