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New Gear for Fall 2022

This season, we’re taking a cue from our dogs and pressing the play button. Time to let go, let loose, and zoom outside the lines – to follow the scent of spontaneous curiosity and delight in the bliss that is playfulness unleashed.  

Play is fundamental to our relationship with our dogs, our world, and ourselves. It’s a form of exploration, and through it, we can discover new ways to communicate, connect, and create. 

Whether it’s a stick at your feet, a glint in their eye, or a rump raised high in a beckoning bow, the question – the invitation – is all the same: Wanna play? 

With our new fall gear, we’re elevating your play experience by bringing you new colors, designs, and styles from our Trailhead Collection. 

Trailhead Collection

Versatility is key when taking that next step into a wider world of exploration. When gear functions for everyday needs but also flexes across various activities, humans and their dogs can start where they're at and follow their noses to discover new paths and new ways to play together. 

A three-legged dog hikes while wearing the Web Master™ Harness.

Web Master™ Harness (New Design)

A structured, supportive, and multi-use body harness. Features a padded handle, belly strap, and two leash attachment points on the back. It is built for maneuvering and assisting dogs up and over obstacles.

The preferred harness of many avalanche rescue dog programs, service dog handlers, and amputee dogs, the Web Master is a great everyday harness and collar alternative for dogs hiking, scrambling, or needing mobility assistance.

Key Features: 

  • Foam-padded construction for comfortable extended wear
  • Anatomical design and padded handle provide balanced lifting
  • Five points of adjustment for an optimal fit
  • Two leash attachment points: aluminum V-ring and reinforced webbing loop
  • Reflective trim for visibility in low-light conditions and light loop for attaching The Beacon™

What’s New: 

  • Updated chassis foam with increased breathability and flexibility.
  • New bluesign®-approved polyester ripstop fabric for improved colorfastness. 
Picture of Ruffwear's Gnawt-a-Cone™ toy in Blue Pool color.

Gnawt-a-Cone™ (New Color)

A natural latex rubber toy inspired by Central Oregon's ponderosa pine trees. With durability and an engaging, erratic bounce, this toy provides long-lasting entertainment for your tail-wagging sidekick. An easy-to-clean internal chamber holds peanut butter or large treats. 

Key Features: 

  • Durable, chew-resistant (supervised play still recommended)
  • Erratic bounce for engaging fetch
  • Easy-to-clean internal chamber holds large biscuits and peanut butter
  • Treat-dispensing design for interactive play
  • Made from natural latex rubber - a renewable resource

What’s New:

New colors – ​​Red Sumac, Lichen Green, and Blue Pool

A woman puts kibble in the Gnawt-a-Rock™ toy while her dog waits to play with it.

Gnawt-a-Rock™ (New Color)

A natural latex rubber toy inspired by rapidly cooling lava formations from Pacific Northwest volcanoes. Dispenses kibble or treats for interactive feeding, play, and reward. Features a faceted, gum-massaging surface and irregular shape that creates an erratic bounce. 

Key Features: 

  • Durable, chew-resistant (supervised play still recommended)
  • Erratic bounce for engaging fetch
  • Internal chamber dispenses kibble or small treats
  • Size suitable for large-mouthed dogs
  • Made from natural latex rubber - a renewable resource

What’s New:

New colors – Red Sumac, Lichen Green, and Blue Pool


Picture of Gnawt-a-Stick™ toy in Lichen Green color floating in water.

Gnawt-a-Stick™ (New Color)

A natural latex rubber toy inspired by Oregon coastal driftwood. Bounces erratically for an engaging game of fetch, and floats at an angle for visibility and easy water retrieval. 

Key Features: 

  • Engineered to float at an angle for increased visibility
  • Durable, chew-resistant (supervised play still recommended)
  • Erratic bounce for engaging fetch
  • Made from natural latex rubber - a renewable resource

What’s New:

New colors – Red Sumac, Lichen Green, and Blue Pool


A Ruffwear Huck-a-Cone™ toy in Blue Pool color.

Huck-a-Cone™ (New Color)

A resilient, natural latex rubber toy with a knotted rope handle, inspired by rewarding play between avalanche rescue dogs and handlers during training. We took our popular Gnawt-a-Cone™ and added a knotted rope handle, providing excellent grip. The natural latex rubber toy is tough enough for even the most persistent canines. 

Key Features: 

  • Knotted rope handle makes it easy to throw and tug
  • Erratic bounce for engaging fetch
  • Made from natural latex rubber - a renewable resource

What’s New:

New Colors – Red Sumac, Lichen Green, and Blue Pool

    Play On

    There you go – now you and your tail-wagging sidekick have everything you need to venture outside and press play. What are you waiting for? We’ll see you on the trail.