Explored

At Ruffwear, we believe in using our business for good. Our Paw It Forward program helps us cultivate a world where all dogs and their humans thrive in the outdoors. Seeking some giving inspiration this holiday season? Here’s a recap of our Paw It Forward winners for 2022. 

At Ruffwear, we’re purpose driven – we believe in using our business for good. Cultivating a world where all dogs and their human companions thrive in the outdoors is part of our DNA. Looking for ways to give back this Giving Tuesday? Here are some of our favorite organizations we’ve given back to recently. 

Jilkaat Heeni, the Tlingit name for a river that others know as the Chilkat River, means “Storage Container for Salmon.” The Tlingit people have stewarded the Chilkat Valley since time immemorial. Its watershed offers sustenance and habitat for both wildlife and people living in the nearby Klukwan and Haines communities.

Rogue Detection Teams bring the conservation detection dog method to the forefront of scientific research. They provide knowledgeable field teams and hands-on instruction for researchers, aspiring dog handlers, and citizen scientists, fostering collaboration and community involvement in the world of conservation.

The Coastal Plain of the Arctic National Wildlife Refuge is a place few will visit, but a place we should all work to protect. Protecting the Refuge is about social justice, climate resiliency, and about protecting one of the last truly wild ecosystems in the world. 

We’ve all seen it. Probably stepped in it. Maybe even watched our dogs roll in it. And as unpleasant as those experiences are, they’re the least of our concerns. Dog poop impacts wildlife and their habitats. And when left behind, it can affect the water supply and pollute our rivers, lakes, and waterways.

At Ruffwear, public lands are part of who we are. We are fortunate to have national forest right out our office door. We believe that the first step to protecting public lands is to get out there and enjoy them. We hope that our video will inspire you to do just that – with your best furry pal, of course.

With gold mining proposals poised to change the Paradise Valley, Darcie is part of the effort that is seeking solutions — ones that recognize that the area’s natural values are a tremendous asset. Darcie wants to ensure that future generations and their canine companions can also experience the magic she feels there with her dogs, Ruby and Balto. 

Imagine being a dog. Not just any dog, mind. A dog with boundless energy and so much drive, you struggle to fit into normal family life. Unfortunately, this means you might spend your whole life in a shelter. Wait, there’s good news! Your intense focus and insatiable urge to play make you a great fit for the Conservation Canines, an organization that rescues dogs from shelters and pairs them with human handlers.

 We sent Alli, our resident ultra runner and ski mountaineer, to California to spend a few days in the field with the Conservation Canines. Her mission was to get to know our CK9 partners a little better and gain first-hand experience with the work they do. She was also collecting feedback on our products and their performance in the field.

Hello, my name is Chester. It has been 8 years since I have chased a chicken. That's because I am fully employed as a Conservation Canine, and I have been part of this program for 8 beautiful years. In my long career, I have studied bears in the Pyrenees, cougars in Washington, wolves in Alberta and bobcats in Wisconsin. I'd like to tell you my story. 

Ruffwear has been working with the Conservation Canines since 2008. The more we get to know both the people and dogs who make up the organization, the more we are proud to call them a partner and ambassador. We recently got a chance to catch up with Heath in between trips to the field to ask him a few questions about the program, the dogs involved, and the work they are doing.